Evaluating International Markets

A market should be assessed against the product, buyer needs, supply availability, regulations, logistics and commercial conditions.

Market assessment

Choose markets with a real business case.

A country name alone is not a sourcing strategy.

Before developing a market opportunity, consider whether there is a genuine buyer or supplier, product-market fit, a credible commercial plan and the ability to meet applicable requirements.

Growsian’s market pages describe potential opportunities only. They do not imply established offices, active trade lanes or confirmed buyers.

Explore potential markets

Questions to ask

Evaluate the whole transaction.

Is there a credible buyer, supplier or target-market plan?
Does the product fit the destination and customer requirement?
Can the product be legally imported or exported?
Which standards, labels, certifications and documents may apply?
Can the supply, packaging and delivery requirements be met?
Do the commercial terms and logistics make sense for the parties?

Have a specific product and market in mind?

Discuss the opportunity